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Roof Replacement...or Rejuvenation? Today You Have Choices

Image: David Levy/RoofMaxx

It’s a well-worn truism that even seemingly disparate elements are often connected to each other in unexpected ways. Take your association’s roof, for example. Here in New England, if it’s a pitched roof, most likely its shingles are made of asphalt. Asphalt is petroleum-based - and petroleum products are connected to climate change. The extremes of heat and cold we are experiencing (and will continue to experience with greater frequency as the planet warms) are impacting both your roof and the materials it’s composed of, shortening the usable life of both. How to break that cycle? One Massachusetts-based company has a possible solution. 


What Are Asphalt Shingles?


Most pitched roofs are composed of shingles made from a petroleum byproduct called liquid asphalt that keeps the shingles pliable and flexible. Over time however, as shingles are exposed to successive cycles of heat and cold, moisture and drought, they lose their flexibility. Very much like our own skin, - and yes, like our asphalt blacktop driveways - roofing shingles dry out from exposure to the sun, and will deteriorate and eventually crack.  

Until recently, the useful life of shingles - and by extension the roofs they comprise - was typically 20 to 30 years. But according to David Levy, PCAM, and president of Roof Maxx Framingham & National HOA/Condo Channel Partner, that’s no longer the case. “Today, we find that roofs are failing prematurely in many parts of the country,” he says, “and part of the reason for this failure is climate change. We now see roofs requiring replacement in as little as 15-20 years.” 

This shortened lifespan is partly due to the fact that between 1995 and 2000, large oil companies made alterations to their refining process that reduced the production of liquid asphalt by about half. With less product to go around, prices went up - and today, shingle manufacturers put less liquid asphalt in their shingles than they did in the past - some 25-35% less - and replaced it with limestone. With less liquid asphalt acting as a lubricant in their composition, shingles are deteriorating faster, and simply don’t last as long. Enter Roof Maxx.


What is RoofMaxx?


According to Levy, Roof Maxx is an alternative to a premature roof replacement. It’s a way of preserving the shingles you already have. Sprayed directly onto existing shingles, it acts like a moisturizer - something like Oil of Olay for your roof - rejuvenating the asphalt and restoring that all-important pliability to the material.  What’s more, it's also made from a sustainable, environmentally-friendly material: soy. 

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